wriggleys essays

wriggleys essays E-marketing can simply be explained as the use of electronic communication to spread the overall objectives of marketing. This process can be achieved by the use of internet based technology such as web sites, digital access such as television or mobile phones or perhaps electronic mail. According to the Chartered Institute of Marketing E-Marketing can identify, anticipate and satisfy customer needs efficiently. So what does it take to make E Marketing work for a company these days? Well, most companies tend to sell goods and services online to the global market. Realizing the potential of the internet and the mass population that logs on daily, companies have begun to reach customers on an impersonal yet, profitable level. So how is this different? Savings, companies can now save on overheads that come with the territory of traditional business methods. Why do customers engage the company on the web? A good website is Key. If people cannot speak to a member of the company in the flesh they want something thats going to keep them occupied and entertained. Does Wrigleys comply with all the above mentioned items? Well, yes and no. When you first log on at www.wrigley.com the web site seems to have a lot to offer however, that is not the case as the consumer proceeds through the pages. The home page has a colourful list of products on the left page and then on the right sports a white background with the various links to other pages. There are some interactive features such as... clicking around but apart from that there is not really anything much the consumer can do to really connect with the product. Well it is chewing gum for gods sake. Very well, point taken but the object of having a website is to spread the news so to speak. Given that the company lists web sites all around the world such as the UK, Sweden, Finland, China and s ...